Ministry leader, have you ever thought of the impact you are making in your current setting? I’m sure you have. Most, if not all of us, have. We think about how we can reach “one” more. What sermon series can I preach or what illustrations can I use to help draw more people to the Lord. It’s natural to think that, in what we do. We want to be as effective as we can and for God to get all the glory as only He can. Can I share with you a tool that I’ve been using for a while now that has impacted the ministry I do? It’s the “LIVE” feature of some of our favorite social media networks.
Let’s look at three of the most popular social networking sites Facebook, YouTube, Instagram. All three of them have multiple things in common, but the one big thing I want to point out is that all three networks have a “Live” option for folks to use. The folks over at mediakix.com discovered this amazing stat: Facebook Live videos are watched 3x longer than regular videos. That stat is pretty amazing.
So, ministry leader, if you are connected on one of these three sites or perhaps sites like Twitter/Periscope or SnapChat, you can expand your reach in some pretty powerful ways. Consider using the power of “Live” once or twice a week. Give your congregation an opportunity to see you in a different element. Give those who are interested in your ministry a little taste by going “Live” from time to time as opportunities present themselves.